Welcome to Living Apex


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digital nomad magazine's Josh Rueff as seen in

My Life as a Minimalist 

digital nomad Josh Rueff in Ecuador

I’ve been a minimalist for about 7 years, off and on really — part time/full time.

The minimalist lifestyle has helped me:

1. Buy two houses (working on a third now) without pulling out a mortgage: One of the concepts of minimalism is minimal debt. Preferably no debt. I searched for hours, days, months, and years to find out how to buy a good home without going into debt. And I found it.

my humble cottage

2. Travel the world: This would be nothing but a pipe dream if it weren’t for the minimalist habits that my wife Lacy introduced me to. I had a few things going in that department myself, but I wouldn’t have made it this far without her.

3. Earn my degree at a respected university (Baker U) without taking out a student loan: Some people would say, “Josh I thought it was your GI bill that kept you out of student debt” – that’s true too! But it was minimalist principles that brought me to that decision to begin with.

Josh Rueff Baker U Graduation and family


4. Maintain my fitness goals with no gym membership or weights: I know that’s vague, but benching 300 and curling 100 lbs on each arm are two goals I’ve accomplished, 100% natural. I’ll write more on that later.

5. Make money from anywhere in the world: My content marketing and writing business gives me the flexibility to travel whenever and wherever I want at the drop of a hat.

As long as I have wifi, I make white-collar(ish)* money living like a gypsy.

Digital entrepreneurs face plenty of problems unique to the profession, but it beats the heck out of slaving away at a 9 to 5 for a couple weeks of vacation a year and a false sense of security. Freedom to live life as the inspiring adventure it should be — that’s what minimalism and digital entrepreneurship has done for me. 

6. Get 100% out of debt: There’s not many things more enslaving than debt, and I’m happy to say that the habits I formed pursuing the minimalist lifestyle proved to be capable. And now I have no debt!

I can only expect that life gets better and better from here, especially as I use what I learn researching minimalism. I hope and expect that the same will be true for whoever reads this blog.

The Goal is to achieve a 100% financially free minimalist lifestyle.

That means enough passive income to create an independently wealthy lifestyle, that is, passive income that takes minutes to maintain.

Right now I’m happy to say that I make doctor’s and lawyer’s wages as a writer and online marketer — but I still work nearly as much as the average person.

That needs to change.

I’m working on transforming my business model to balance my direct income with passive income, while enriching the life of every person I come into contact with.

Living a simple life doesn’t mean living life as a simpleton.

It’s about life simplification.

It’s about minimizing waste, excess, and maximizing loopholes and automation to live more productively, efficiently, with more fulfillment, and the apex of enjoyment.

Having a minimalist lifestyle means that you own your things; they don’t own you.

It means less time spent on things you don’t enjoy, and more time spent on the things you do.

Josh fishing in Mindo Ecuador


It means living a simple life, free of worry, and freedom from clutter.

Not just the clutter caused by things; emotional clutter, psychological clutter, a cluttered schedule, an overly complex lifestyle, work that demands your freedom for an average paycheck — that all ends here.

Cut the clutter from your life with me. 

Believe me, it’s the best decision I’ve ever made, and I’m thrilled to offer my humble experience to you with Living Apex.

Thanks for reading, and good luck in your pursuit of the minimalist lifestyle!





* White collar in terms of hourly rate — NOT annually, not yet at least. Watch “My Failures As a Digital Entrepreneur” to find out why!


  1. Daniel September 20, 2016 at 4:36 pm #

    My friend you are simply awesome! I’m actually (much to my parents horror) trying to achieve just that! Im a martial artist and I’m good at digital stuff that’ ll allow me to be flexible with what i do. If you can spare the time, can you give me some advice about how to become a digital nomad who travels the world? That’s actually the part im having most trouble with.


    • Josh September 26, 2016 at 1:50 pm #

      Hi Daniel, thanks for the comment! I can definitely do that! Thing is, there’s a ton of advice that falls under becoming a digital nomad. Which part are you hung up on — making money online to support your lifestyle, where to travel, how to convince your boss to let you work remotely? Just let me know and I’ll point you in the right direction (:


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